06.04.12 17:17 Age: 13 yrs

Building Your Employer Brand in China: Strategies and Pitfalls of Branding in Chinese & English Language by LEHMAN, LEE & XU Intellectual Property and IT Practice Groups in Beijing

Venue: China Ministry of Foreign Affairs, Liangmaqiao Diplomatic Compound, LEHMAN, LEE & XU Building 10-2 Dong Fang East Road, Beijing, China (beside the Embassy of The United States of America in Beijing) LEHMAN, LEE & XU Seminar RoomTime: April 24, 2012, 2:30 p.m. Beijing TimeDuration: 2 Hours lead by Edward Lehman, Managing Director LEHMAN, LEE & XU China Law Firm

Cost:This is a LEHMAN, LEE & XU (see www.lehmanlaw.com) Pro Bono China Law Legal Seminar complete with case studies and bilingual handouts

LEHMAN, LEE & XU Event Description:

So you want to build your China employment brand in Chinese and English language, unleash brand ambassadors in China and foreign social media and make your company in China a truly great place to work under China laws, regulations, and policies governing China Labor Laws, China IP law and China IT and Media Laws. Where do you begin in China? How can you fast-forward the journey in China safely and within the rules? What are the pitfalls in china? Who can you trust in China? What is needed from your China top executives for the program to be a success in China? What are the rules in a China workplace that govern all these matters? 

In this LEHMAN, LEE & XU China Master Class in Beijing, Edward Lehman, China’s longest serving managing director of a Chinese law firm (20 years) and a foreign legal professional resident in China for the past 25 years in mainland China (resident in Beijing and Shanghai), a China pioneer in the field of China employment branding and manager of China law related blog, an China intellectual property expert (fellow at the China Academy of Social Sciences regarding intellectual property), a former founding Governor of the American Chamber of commerce in Shanghai and a former Governor of the American Chamber of commerce China, China Central Television’s legal Commentator, and an experienced China labor and employment law professional will share a roadmap for building a China brand in Chinese and English that truly resonates with China employees and prospective China based talent. Among other things, Edward Lehman (elehman@lehmanlaw.com) will explore key China starting points for any Chinese and English branding initiative, including China specific steps for identifying your China employment brand. Edward Lehman will also detail ways to fully leverage China and Foreign social media under Chinese laws, regulations and policies concerning China labor law, China trademark law and china IT & media laws to grow your China brand, and describe some of the common mistakes China employers tend to make as they craft and execute a China branding strategy—and how to avoid them in China.

Please join LEHMAN, LEE & XU for what is sure to be an informative event. Space is limited, so register today! Contact Claire Yao at cyao@lehmanlaw.com or mail@lehmanlaw.com.